The “List” survey element allows to create a master list of items (e.g. answer choices) and reuse them multiple times in different questions in the survey.

It significantly improves the efficiency of creating surveys based on repeating lists because it allows to:

  • Define master choices only once.
  • Define general filters for those items only once (e.g. based on member variables).
  • Use only the selected list items from a question in follow-up questions (one-click setting).
  • Randomize list items order per each respondent, but keep the order items the same for one respondent across all questions (one-click setting).
  • Translate the content only once, or no translation needed at all (one-click setting).
  • Change list items in an already configured survey in only one place.

List survey element is only available for professional analytics licence.

Create List

You will find the “List” survey element in the Survey “Add content” menu, “Advanced” section, “Other”:

The list survey element looks similar to questions in the survey builder, however it is only visible in the building part of the survey. You will never see it in the actual survey, until it is used in one of the questions.

After you add the list to your survey, you can configure the choice options in the sidebar settings:

List settings

1. Needs translation

Defines if the list needs to be translated. When unselected, you don’t need to translate your list at all (e.g. for brand names). When selected, you need to translate your list once per each survey language.

2. Randomize list

Defines if the order of items on the list should get randomized. Regardless of the list randomization setting, the same items order will be shown for one respondent (unless there is additional randomization selected in specific question settings).

The list randomization has 2 different possible settings:

A. Randomize all items (default)

All items get ordered randomly.

Example: if the order of items is: 1, 2, 3, 4, 5, 6.

Then the order for the respondent can be set randomly, e.g.: 5, 2, 3, 1, 4, 6.

B. Randomly reverse order

Keeps the general order of the items but flips the order randomly per respondent.

Example: if the order of items is: 1, 2, 3, 4, 5, 6

Then the order for the respondent can be either the same or flipped, randomly decided for each respondent. Flipped example: 6, 5, 4, 3, 2, 1.

3. Order list alphabetically

An alphabetically ordered list shows the items of the list in alphabetical order whenever the list is used in a question (unless that question is additionally randomized). This affects each language version of the survey if the list is translated.

If this choice is enabled, you can choose if it should be ordered ascending (1 to 9 or A to Z) or descending (9 to 1 or Z to A)

4. Variable suffix

The variable suffix defined in list will be used in all questions using this list. It can only be a number, because in questions it can be used both as choice value or choice suffix, depending on question type and list usage.

5. Exclude from randomization

If randomization is enabled, you can also exclude individual items from randomization.

6. Add filter

The list items can have individual filters in a similar way as question choices. To assess which items will be shown within the question using the list, first list item filter is taken into consideration as the “global” one.

Then, additional filters per item may still be added directly in the question using the list. Those additional filters will be considered in the 2nd step.

Finally shown and not shown items in the question will be a result of all filters applied on each step of the configured logic flow.

Applying List to the question

Configured List can be added to any relevant question type by using “add choices from list” button:

The button is visible only if at least one List survey element is present in the survey. You can select the list that you want to add to this question. You will see the preview of the basic list settings before the final step:

After confirmation, the list items are added to the question as read-only choices:

Applying List used in another question

One of the powerful use cases is selecting a list that is already used in another question.

It allows to automatically “take over” only selected or deselected items to another question, without the need for manual single filtering of each item separately:

This type of question answers based filtering is available when the source question is of type:

  • Multiple response
  • Matrix
  • Semantic differential
  • Rank order
  • Implicit association
Updated on April 11, 2024
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