Google Maps

Note: This feature is available for users with a professional analytics license and requires universal credits.

The Google Maps question type allows you to ask location-based questions in your survey. Say, for example, you would like to know where your respondents would like to have electrical chargers placed in their neighborhood for their car; by using this question type your respondents have the opportunity to pin their preferred location(s) themselves on a responsive map.

And we in turn give you the tools to analyze this data. On this page you can read about how to build the question type, as well as how to analyze it.

Building the Google Maps Question Type

To add the Google Maps question type you follow these steps: Select the map question type from the “advanced” section. Next, you can design your question intuitively. We will illustrate this using the electrical charger use case:


Map Default view

Maximum and minimum amount of markers

Additional question setup example

Once you have set up your map question it’s beneficial to learn your respondents motives to place their marker there. For this we add an additional question in which we for example ask “Why did you choose this location?” In this example we give the options: “Close to my home” “close to my work” and “other reason” with a text box for elaboration.

You only want to show this question if the respondent placed a marker, you therefore set the filter to show this question only if that requirement is met. Your filter settings would therefore look something like this:

Preview and user interaction

In the survey your question will look like this. Your respondent has a couple of different options that Google Maps provides. They are able to zoom in and out, choose map or satellite view and are able use the search bar. Here Google Maps allows the respondent to give in a specific address if they would want to. There’s also the delete marker button. This is required for when a respondent would like to place the marker in another spot.

Visualizing Maps question data

In this section we’ll elaborate on generating and analyzing the maps question type visualization in a heat map for both basic and professional analytics reports. Lastly we’ll cover the Map question data in the Raw data export.

In Professional Analytics

In a basic report

Raw data

For more information on raw data – how to download and read it, please visit this section. The two options for determining the marker placement are the “lat_long” value, also known as the latitude and longitude values of a marker. The second one is the address of the spot where the marker is placed, a feature provided by Google.

In the raw data these two variables are shown as follows:

Updated on April 11, 2024
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